INTERACTIVE & TRUSTED
Direct Mail
Specialization including...
Most Impactful & Trusted Marketing Channel
- 79% of consumers act on direct mail campaigns immediately versus 45% on e-mail
- 40% of consumers try a new business after receiving a direct mail piece
- Direct Mail is 28% more effective than e-mail
- 70% of consumers believe DM is more personable than e-mail
- DM is the most trustworthy (56%), authoritative (55%) and memorable (51%) media channel
Interactive
- Can be combined with other mediums to make the direct mail experience more interactive – Augmented Reality, Purls (personalized URLs), QR codes
- 1-to-1 direct mail marketing has driven record breaking response rates for a multitude of campaigns
- 3-d pop-up direct mail pieces breakthrough the clutter and significantly enhance brand awareness and trial
- Combined DM with IMB (Intelligent Bar Code)has a synergistic result on sales
Gateway to Multi-channel Marketing
- Direct Mail is the most effective “Trigger” for launching of multi-channel automated marketing campaigns
- The combination of direct mail & digital drives significant increases in conversion rates & sales
- Even a majority (58%) of on-line shoppers browse printed catalogs for purchasing ideas
Sandy Alexander Direct Mail
- Ability to create unique, effective, and flexible formats including patented cutting edge pieces
- Color Management & color scientist that go beyond G& certification
- From Fully versioned to fully variable 1:1 messaging solutions unparalleled in the industry
- Digital 1-to-1 printing as well as in-line finishing & ink-jetting
- Data-driven technology to filed any size campaign with customized pieces & best destination entry logistics
- Automated Marketing with triggered multi-channel coordination
Products/Manufacturing Capabilities including Patented Formats
- Direct Mailers > One Step Mailer
- Spine Glue Books > Custom Formats
- Tip on Cards > Pop-ups
- Stickers > Die-cuts
- Scratch Offs > Fragrance Strips
- Patented Moving Steps
- Color Inkjet Personalization
DIRECT MAIL
Open the Direct Mail brochure to find out more about Sandy Alexander’s direct mail capabilities for clients across the US including products & manufacturing capabilities, mail & data services and logistics strategies.
Download the Direct Mail Brochure to view our extensive list of services.
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