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Direct Mail

INTERACTIVE & TRUSTED

Direct Mail

Specialization including...

Most Impactful & Trusted Marketing Channel

  • 79% of consumers act on direct mail campaigns immediately versus 45% on e-mail
  • 40% of consumers try a new business after receiving a direct mail piece
  • Direct Mail is 28% more effective than e-mail
  • 70% of consumers believe DM is more personable than e-mail
  • DM is the most trustworthy (56%), authoritative (55%) and memorable (51%) media channel

Interactive

  • Can be combined with other mediums to make the direct mail experience more interactive – Augmented Reality, Purls (personalized URLs), QR codes
  • 1-to-1 direct mail marketing has driven record breaking response rates for a multitude of campaigns
  • 3-d pop-up direct mail pieces breakthrough the clutter and significantly enhance brand awareness and trial
  • Combined DM with IMB (Intelligent Bar Code)has a synergistic result on sales

Gateway to Multi-channel Marketing

  • Direct Mail is the most effective “Trigger” for launching of multi-channel automated marketing campaigns
  • The combination of direct mail & digital drives significant increases in conversion rates & sales
  • Even a majority (58%) of on-line shoppers browse printed catalogs for purchasing ideas

Sandy Alexander Direct Mail

  • Ability to create unique, effective, and flexible formats including patented cutting edge pieces
  • Color Management & color scientist that go beyond G& certification
  • From Fully versioned to fully variable 1:1 messaging solutions unparalleled in the industry
  • Digital 1-to-1 printing as well as in-line finishing & ink-jetting
  • Data-driven technology to filed any size campaign with customized pieces & best destination entry logistics
  • Automated Marketing with triggered multi-channel coordination

Products/Manufacturing Capabilities including Patented Formats

  • Direct Mailers > One Step Mailer
  • Spine Glue Books > Custom Formats
  • Tip on Cards > Pop-ups
  • Stickers > Die-cuts
  • Scratch Offs > Fragrance Strips
  • Patented Moving Steps
  • Color Inkjet Personalization

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CASE STUDIES

Download 1-to-1 mailer drives record-breaking response rates

Download 1-to-1 marketing enhances loyalty program on a worldwide basis

DIRECT MAIL

Open the Direct Mail brochure to find out more about Sandy Alexander’s direct mail capabilities for clients across the US including products & manufacturing capabilities, mail & data services and logistics strategies.

Download the Direct Mail Brochure to view our extensive list of services.

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