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The Marketing Pyramid and Brand Ambassadors
Marketing effectiveness and ROI are two terms that are consistently being used in the marketing arena. Understandably, why…
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The Multiplier Effect of Personalized Multi-Channel Marketing Campaigns
Multi-channel marketing is about reaching your customer at different times via different ways through a variety of media which…
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Marketing Automation: Behind the Statistics
Any fan of the 2005 movie “Fun with Dick and Jane” will remember how uncomfortable Jim Carrey’s character Dick…