Direct Marketing

The Marketing Pyramid and Brand Ambassadors
By Sandy Alexander on March 26, 2015
Marketing effectiveness and ROI are two terms that are consistently being used in the marketing arena. Understandably, why…
The Multiplier Effect of Personalized Multi-Channel Marketing Campaigns
By Sandy Alexander on March 18, 2015
Multi-channel marketing is about reaching your customer at different times via different ways through a variety of media which…
Marketing Automation: Behind the Statistics
By Sandy Alexander on January 16, 2015
Any fan of the 2005 movie “Fun with Dick and Jane” will remember how uncomfortable Jim Carrey’s character Dick…