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A Glimpse into the Future of Marketing
A Glimpse into the Future of Marketing It was a magical evening at the Waldorf Astoria in...
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Rethinking Loyalty in 2021 | a Sandy Alexander webinar
The landscape of loyalty marketing has changed so much in the last 12 months. How do you keep your...
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Marketing Terms – Be in the Know
Glossary for Marketing Terms Multi-channel Marketing requires companies to stay ahead of the curve on what is possible in...
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Marketing Trends for 2019
1. Make your Campaigns Mobile Friendly Using two or more marketing channels can greatly improve your conversion rates. For...
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Artificial Intelligence – The 2018 Marketing Buzzword
It’s a big question in the marketing world is “How will artificial intelligence change what we are doing now?”...
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Sandy Alexander + Digital Insight Group
At Sandy Alexander, we’ve always kept an eye on the future to see what’s around the corner in terms...
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Loyalty Marketing – Utilizing Brand Ambassadors to Grow Your Business
The goal of the Loyalty Program is to drive sales in both the near term and long term, via...
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SA Automated Marketing Campaign Drives Sales of Automotive Service Contracts
Sandy Alexander was tasked with designing an automated marketing campaign that would educate consumers about the value of Vehicle...
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Multi vs Cross-Channel Communicating
The abundance of marketing channels which have developed and evolved over the last decade is both exciting and daunting...
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Integrated Marketing, Multi-channel marketing, Omni-channel marketing, Automated marketing…
What does it all mean? In today’s marketplace, there are a plethora of marketing terms. Some are subsets of...
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