Postage Increase (again)?? No problem…
Last year, we wrote an article talking about combatting the upcoming USPS postage increases that took effect on August 29, 2021. Our team of Direct Mail experts was able to leverage their knowledge to help our fellow marketers understand what was increasing in price and a few promotions offered to help negate it. Here we are just shy of a year later, and the USPS has announced another round of increases for DM, as well as a schedule for 2023 and beyond. We’ve had our team do the same research and we hope to outline our “guide” to navigating these upcoming USPS postage increases AND how to save your marketing dollars in the process.
In April, the USPS filed notice with the Postal Regulatory Commission (PRC) requesting price changes to take effect July 10, 2022 that are in accordance with approvals provided by the PRC last year. This notice announced the intent to increase First-Class mail by 6.5%, inline with the increased inflation of the current economic landscape. In addition, the USPS released it’s intention to begin price adjustments twice per year, beginning in January 2023 known as Market Dominant Price Adjustments. These will take place approximately every six months.
We’ve created a one-sheeter available to all Sandy partners here to download.
So as marketers, what can we do about this? Well the answer is simple… take advantage of the USPS’s other offerings! At the same time of these price adjustments, the USPS has released a slew of promotions that can SAVE postage, effectively helping offset these increases. For the last two years, the USPS has been offering promos of 2-4% savings on postage if you meet certain criteria and these promos are STILL GOING! Adding tactile, sensory, or interactive components. Adding technologies such as AR, NFC, or QR codes. Adding a mobile shopping feature. All of these can help you save and offset the cost of postage. Here is what they offer.
To help you and other marketers evaluate this current trend and take your efforts to the next level, we’ve created our Guide to Direct Mail. In this short eBook, we show you the importance of connecting with your audience through this traditional and proven method of 1:1 direct marketing. Plus, take a look at some of our most popular in-line direct mail formats, including our patented Moving Steps mailer.
You can download the full Guide to Direct Mail to see our analysis and formats. To further discuss or learn more, please feel free to reach out to your Sandy Alexander Representative, Gene Palecco at firstname.lastname@example.org, or call our main line 973.470.8100.