The landscape of loyalty marketing has changed so much in the last 12 months. How do you keep your customers coming back?
A hot topic in the ever-changing marketing universe, loyalty programs are constantly being analyzed, refreshed, and implemented by our clients – and by you. We asked some of our partners to join us in an interactive discussion on February 10th where we discussed their insights on the successes and challenges of loyalty programs in the new landscapes of various industries. Hosted by us – Sandy Alexander – we invited Sandra Gudat of Customer Communications Group (CCG) & Customer.com and Joe Manos of MindFireInc® to share their in-depth knowledge of all things Loyalty.
Here’s the recap video, don’t forget to subscribe to us on YouTube!
Resources for you:
So you’ve watched the replay of the stream and are looking for some more resources. Look no further. Both CCG/Customer.com and MindFireInc.com are wonderful places to visit and sift through blogs, white papers, and video.
- 2020 Retail Customer Brand Loyalty Statistics (Customer.com)
- CCG Customer Loyalty Case Studies
- CCG Retail Marketing Blog
- Nordstrom Case Study by MindFireInc®
- MindFireInc® Blog
- MindFireInc® Case Studies
- Introduction to Sandy Alexander’s MailPath
More info on our panelists:
President/CEO and Publisher
|Sandra Gudat is President/CEO and Publisher of Customer.com with corporate offices located in Denver, Colorado. Sandra and her team work with a Fortune 2000 clientele to design and execute unique, data-driven customer-centricity initiatives that help clients build and retain loyal customer relationships. Clients include Petco, Kohl’s, Talbots, Pier 1 Imports, General Motors, IBM, Chase Manhattan Bank, Starbucks and Nordstrom. Sandra brings more than 30 years of experience and a unique perspective of best practices in customer centricity across many industries. She is a sought after speaker at more than a dozen of national conferences in the United States and Canada on the topics of how companies can become more customer centric to build loyalty, retention, sales and profits. Her work has been written about in numerous publications including: CMO, Chief Marketer, Stores, Target Marketing, Direct, DM News, Chain Store Age, Retailing Today, Bank Marketing and American Demographics.|
Executive Vice President, Sales
|Joseph Manos, Executive Vice President has 25 years of executive management experience working with industry-leading companies providing integrated business solutions to the Graphic Arts community, as well as Corporate Enterprise Clients. He has had a long career of building successful companies from start-up as well as turn-around and growth of struggling operations. For the last 6 years he has been responsible for the successful launch and growth of companies providing web-based, variable data printing solutions (ASP and stand alone apps) to the Graphic Arts industry. His experience will be critical for the next wave of growth and strategic initiatives developed by MindFireInc®.|
Thank you to all the attendees and if you missed this webinar, we will be hosting many more in the coming months. We hope to see you then! Please feel free contact your representative or call Gene Palecco on our main line at 973-470-8100 with any questions or inquires.