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Marketing Trends for 2019

Marketing Trends for 2019

1. Make your Campaigns Mobile Friendly

Using two or more marketing channels can greatly improve your conversion rates. For example, adding a display ad to a direct mail or email marketing campaign can increase your response rates by 200%. Planting the seed on different channels to one target has a proven track record for engagement. The trick now is to recognize that most emails and digital ads are being viewed on mobile devices, so your campaigns need to be tested for mobile to get the best results.

2. Chatbots Growing Fast

The interesting part about consumers is that there are a growing number that do not want to talk to a human. Chatbots have been the answers and they are not going away. They are gaining popularity as businesses continue to automate their sales and customer services. The use of chatbots enable organizations to deliver timely services at reduced cost. They are convenient, provide customers with relevant information, and deliver answers quickly. Grand View Research’s market analysis of this AI tool predicts market size to reach $1.25 Billion By 2025, with the most prominent growth in the Healthcare, Retail, Banking, Financial Services, Insurance (BFSI), Media & Entertainment, Travel & Tourism and E-commerce verticals.

3. A Content Distribution Plan is Key

Yes, content is still king, but an effective content distribution plan is the real key to success. Devising a multi-channel approach to your distribution increases the engagement curve. It’s about timing, the right info at the right time, relevant to the stages of your sales funnel. There are many forms of content distribution beyond email and social media that will enable you to be more effective including: guest-contributed content, client/partner and influencer distribution and paid amplification for social content. Use of marketing automation software is on the rise as it is providing the scheduling and measurement of results needed to make smart decisions about your distribution strategy.

4. Voice and Visual Search are on the Rise

Search Engine Land found that voice-based commerce sales in the US reached $1.8 billion in 2017 and is expected to reach $40 billion by 2022. People love voice search because it reduces their screen time and the results tend to be more successful. As for Visual search, new camera technology makes it easier for people to take a photo and find information about the subject in reverse-imaging searches. With Pinterest launching its lens feature, it reports that its users conducted over 600 million searches per month with it. Companies need to join the bandwagon and make sure that within their SEO strategies they are optimizing for Voice and Visual Search in 2019.

5. Influencer Marketing is Here to Stay

Influencer Marketing has skyrocketed in recent years. The smaller, niche-focused “Micro-influencers” are really coming up the ladder along with a new category called “nano-influencer” (very roughly defined as someone with a few thousand followers in a well-defined sector). Influencer marketing continues to spread with the number of campaigns using influencers doubling in just a year, according to statistics from CreatorIQ. But brands also are relying far less on pure reach as a metric. The measure is becoming more sophisticated such as cost-per-engagement which is directly tied to the ROI. This sophistication is expected to accelerate in 2019.

Sandy Alexander has always had the customer’s needs in mind when it comes to providing advantages in marketing. This is best reflected in constant upgrades to technology and equipment, ongoing training and expertise in data management, expanded services in Direct Marketing to provide multi-channel solutions, and many years of providing quality, highly personalized interactive print to Fortune 500 companies. To learn how our Marketing Automation solutions can meet your needs, please contact Gene Palecco at gpalecco@sandyinc.com or call 973-470-8100.