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New Study Shows People Still Prefer Print on Paper

New Study Shows People Still Prefer Print on Paper

Recently, a non-profit association known as Two Sides commissioned Toluna Inc. to conduct a global survey in regards to the responsible production and use of print and paper. The study, published in April 2017, spanned 10 countries and surveyed more than 7,000 consumers to include a wide range of insight and opinion on the environmental impacts of digital versus paper-based communications. The central finding of the study gauges attitudes toward the use, attractiveness, and environmental sustainability of print and paper found that around the world, people like and want print on paper.

The majority of results were calculated from 5 major countries: Australia, New Zealand, South Africa, United Kingdom, and the United States.

sustainable way to communicate graph
90% agreed that if responsibly produced, used, and recycled, print and paper can be a sustainable way to communicate

recyclability is an important characteristic graph
95% agreed that recyclability is an important characteristic of environmentally responsible products

Managed Forest Graph
87% believed that when forests are managed properly and protected, it is environmentally acceptable to use trees to produce products such as wood for construction and paper for print

effect on forests
75% were concerned about the effect on forests by the production of paper were largely unaware that forest area has actually increased in the last 50 years

go paperless, save trees
83% believed that companies who post claims such as “go paperless, save trees” are solely seeking to save company costs

Participants reported preferences for reading on paper rather than from a screen, stating that they enjoy the tactile experience of paper. When asked why they felt that paper provided for a more permanent record.

While Sandy Alexander as a multi-channel marketing communications company has a focus on the print market, facts are facts. It’s hard to ignore a positive public perception of the industry, especially when the negatives are exaggerated. The truth of the matter is that print and paper are completely sustainable (see our latest Sustainability Report, available in July) to find out exactly how Sandy Alexander recycles and remains at the forefront of domestic Sustainable Green Printers.

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