Direct Marketing Solutions
Our comprehensive offering of Direct Marketing Solutions provides sophisticated tools to reach your clients across all channels. We create unique, effective, and flexible Direct Mail formats and fully variable 1:1 messaging solutions. Our Automated Marketing platform ties our capabilities together by intelligently triggering messages across print and digital channels.
Unique Formats: grab consumers’ attention the moment they open the mailbox with intricate multi-dimensional formats that increase open rates and leverage personalization to drive response and maximize your ROI. We custom develop a broad range of formats utilizing a variety of print and production techniques:
- Highly customized digitally printed and hand assembled programs.
- Offset and Digitally printed hybrid programs leverage multiple substrates and printing techniques without compromising relevance based messaging using customization and personalization.
- Inline printed and imaged formats for programs that are large in scale but demand intricate multidimensional formats.
One-to-One marketing: focus your message utilizing your data to feature products, services, and offers that are relevant to each recipient. We enable marketers to fully leverage their data to personalize and customize messaging, and images. Relevance drives greater response and significantly improves campaign ROI. Our technology platform for 1:1 marketing extends beyond print to include landing pages, email, and other digital communication tools that are rendered with customization for each recipient.
Customizing & personalizing: from design to analytics, that maximize the value of your data, awareness of your marketing campaign – and provide more meaningful connection with your audiences.
Incorporating your latest data: which translates into more relevant campaigns, and more successful customer/prospect experiences, responses and outcomes.
Cross Channel Communications: raise overall response rates by seamlessly connecting your target audiences across multiple channels including:
- Direct Mail
- Landing Pages
- Online Display Advertising
- Mobile via SMS /Text Messaging
Automated Marketing Platform enables us to build “Marketing Machines” that monitor consumer behavior across multiple channels. We capture the behavioral data to develop customized messaging for each recipient. We can then utilize a variety of triggers to automatically drive the next communication including behavior, external data, and timing parameters so marketers can focus on strategy instead of project management.
- Identify the optimal direct marketing plan to achieve your objectives
- Establish the benchmarks of success
- Build campaigns from concept through delivery, allowing you to focus on strategy
- Identify the most appropriate channel to deliver the message
- Create the message(s) to deliver
- Design the creative components for each communication channel
- Execute and measure results
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