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SA Automated Marketing Campaign Drives Sales of Automotive Service Contracts

Sandy Alexander was tasked with designing an automated marketing campaign that would educate consumers about the value of Vehicle Service Contracts (VSC) after they purchased their vehicle at the dealership. By utilizing direct mail, email, and landing pages triggered by data and consumer behaviors, the program created sizable results. Read more about how this successful marketing plan was structured and executed including segmented automation specific to each consumer.